What have I learnt from my audience feedback?

The development process was essential as a lot of audience feedback was collected and was taken into consideration when making alterations to the teaser trailer and the two ancillary tasks. The feedback such as

“It’s not that bad, but the colour blue doesn't really represent the genre of the film"

“The face on the girl is very dark and therefore cannot see her” were very helpful when it came to making improvements to the Ancillary products.

On the 25^th May, a creative arts evening was held in the school hall, which allowed the targeted audience to come and watch the film trailer. This was a good opportunity to gain feedback off of the targeted audience in terms of the print media that has been created. The movie magazine front cover and movie poster received a majority of positive feedback. This has been quoted and the key aspects have been placed onto a Wordle document:
"The movie poster is mysterious as we dont know what actor is in it, adding that sense of not letting much of the story away"
"The movie poster helps provide a sense of the genre. The dark background, the spade in his hand shows that it is a dark horror film, with action incorporated within."
"The front cover looks really professional and looks like a real media product"
"The front cover of 'The Film Magazine' provides me with as much detail I need to make me want to read more about it and makes me want to turn the page"
"They are both very effective and match the conventions of existing products. The genre is also clearly provided in terms of images and font styles. Very good, I like them both"

This was also a good opportunity to get their reactions to certain aspects of the trailer. At the end of the evening, the targeted audience then provided some very crucial feedback of which was then used to make improvements and adjustments to the trailer. Here is what some of the audience had to say about Apocalypse: Teaser Trailer.

The audience targeted: 

"The music helped engage me with the trailer"
"The different types of shots helped show that it was moving through time"
"The trailer should have been longer as I wanted to see more"
"The heartbeat worked well as it lead up to the zombie scare at the end"
"It helped me establish everything that was going on, like the characters and what they are doing to not get killed"

This audience feedback was successful as the trailer managed to meet the codes and conventions of real media products and allows the audience to be pleased as this also matches the genre. The target audience  was particularly important as the trailer aimed at this particular age group and people who find horror/action as their favorite genres. If Apocalypse didn't please the targeted audience, it then becomes a failure. 

The audience not targeted:
"The zombie at the end made me jump out of my seat, that was scary!"
"I wanted to see more"
"It looks quite scary and horrific by the last shot I saw"
"Didn't give much away which is good as I want to know what happens to the characters"
"I dont like horror films so this didn't really appeal to me but I think that the way in which certain shots have been put together are quite effective"

The audience that the trailer was not aimed at provided the movie trailer with some positive feedback. It is clear that particular shots have been used for certain effects and this has been achieved as the audience that the trailer was not aimed at, picked up on these and wanted to watch more, find out more about the film and the films background. This is a positive outlook on this aspect as the trailer has not only reached out to the target audience, but has drawn in more of an audience.

The reaction of the trailer was also captured on film at the creative arts evening and here is that reaction:

The reaction was very positive as there were huge claps towards the end which was then stopped by the scare of the zombie used at the end of which made them jump. This was the objective of that shot and it was successful.