Different technologies and programs helped in many ways of different stages, through planning, Research, construction and evaluation. These posts will analysis the different technologies used for different stages.
Planning and Research
A majority of the research into the genre of the movie trailer was mainly used within YouTube and IMDB.com. Google and Google images have been used to look for existing movie posters and front covers for move magazines. Each of these media technologies has helped develop the understanding of the codes and conventions within the genre. Below, there are multiple videos that have been provided to show how each technology has helped within the research process.
This video shows aspects of the research process, the clip provides evidence of looking on YouTube for various shots from professional existing trailers to see how the different shots placed at the beginning to establish the film to the audience. This clip provides research from gathering shot ideas from YouTube and IMDB.com.
http://www.youtube.com/watch?v=rdQejIYox9A&safe=active
This video provides evidence of the research process of looking for existing products such as movie posters and film magazine front covers and how the codes and conventions work to be able to create a professional and effective product. This clip provides the research being gathered from Google Images.
The planning process was mainly handwritten as this is how the designs were created. The rest of the planning was completed on either Microsoft Word or Microsoft PowerPoint. This was used as this was an easy way to present the information making it clear and easy ready for the pitch. The PowerPoint was used to present the work such as location shots, ideas, production schedule and included the Style guide. Microsoft Excel was also used to collect the data from the target audience and was able to collect pie charts to show the results.
Construction
A variety of different programs were used throughout the construction process. These programs include: Adobe Photoshop, Adobe In Design and Adobe Premier Pro. These programs allowed the completion of the movie trailer and the ancillary tasks. Using the tools within these programs allowed certain aspects of the trailer and ancillaries to happen. This part of the blog will describe how each program and the tools within helped complete the production to a high standard.
Adobe Photoshop
Adobe Photoshop was used to alter the images in order to create an effect of which stood out and matched the codes and conventions of the genre. It has also been used Adobe Photoshop to create the different effects to the copy, which was included within the Ancillaries and main trailer, to make sure that it matches the codes and conventions. The clips below show how I have edited the font and edited the brightness of the main image of which is situated within the movie poster.
http://www.youtube.com/watch?v=8nH3zsNy6sU&safe=active
http://www.youtube.com/watch?v=BbporASQwk0&safe=active
Adobe In design
Using Adobe In design helped provide a more organized and structured front cover. This program focused on the copy of which is included within the front cover such as cover lines and masthead. These have been used to enhance the front cover to stand out to the audience. For it to be structured, layers were created which include: Copy, Graphics and Images. This enabled this process to be more organized. This clip will show how the different layers were created.
http://www.youtube.com/watch?v=s-TxC2aRakE&safe=active
Adobe Premier Pro
Using Adobe Premier Pro was the heart of the production of which the trailer was completed. The use of several tools impacted upon the editing and the way certain shots were put together. This program was hard to use as it has never been used before, so many tutorials were viewed in order to learn new skills to incorporate into the trailer. The clip below shows the process of adding a clip into the programme and editing the clip by using the Razor tool. The next clip will provide how to place a soundtrack into the program in order to make the trailer more effective in terms of grabbing the attention of the audience.
http://www.youtube.com/watch?v=d1C-8_pYzc4&safe=active
http://www.youtube.com/watch?v=vS9R-v0waWY&safe=active
Equipment
The different types of equipment used in order to gather different shots were:
- A video camera (Used this to film the shots and put on to computer to edit)
- Tripod (To collect still shots e.g. Dialogue between James and Anna, "What do we do now?" "We fight!")
- Tripod Jib (Alex looking at maps and blueprints)
- Steady cam (Used to film the action shots and the running shots)
- Stills camera (To take pictures of evidence of filming and editing)
- Handheld Jib (Used for some of the running shots)
- Batteries and Charger (To charge the batteries if they ran out)
Evaluation
Within the evaluation process the different technologies were used: Smartphone, Adobe Premier Pro and Wordle. The smartphone has been used to film and upload video clips of the process of editing within photoshop, indesign and premier pro. This helped show how the programs were used in terms of the completion of the products. Adobe Premier Pro was used to add the voice over to the video of which showed how Apocalypse developed and conformed to the form and conventions of existing products. Lastly, Wordle was used to provide the key features included within the audience feedback to point out how effective the product was.
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