Who will we aim our trailer at?

My group and I are certain that we would like to pursue with creating a teaser trailer involving a post apocalyptic universe of which would be involving zombies. Our next task was to generate a target audience for the teaser trailer/film. IMDB.com has a top ten film list for post apocalyptic films of which involves:

1.      A Boy and his Dog

2.      I Am Legend

3.      Armageddon

4.      28 Days Later

5.      Doomsday

6.      Equilibrium

7.      28 Weeks Later

8.      Judgement Day

9.      12 Monkeys

10.  The Road

I thought that it would be a good idea to find on average the age rating for this top 10 list of films and the one in which would be more popular, would then finalise our age rating for our film. The result of the average age rating was a 15. Also we have decided that we will be targeting the trailer at a male audience as this genre is more popular within the male audience.

This so happened that my group and I were thinking of creating the teaser trailer for this age group and audience as it seems that this genre is more popular within this age bracket. I undertook some of my own research and surveyed 20 people from each age group, 15-20, 21-30, 31-40 and 41+. Below are the results of my independent surveys: