How do I create a professional Film Poster?

For our Ancillary task I have been tasked to create a film poster of which advertises Apocalypse. I have undergone some research which will enable me to produce a professional movie poster that will support my group and I teaser trailer.

I have looked at some existing film posters of which match our genre and analysed the codes and conventions of which I can incorporate into my poster.

Mirrors

This film poster for instance, you can clearly tell that this is a horror film poster as it is very dark and can only see the eyes of the character involved. This character is making eye contact with the target audience which helps drag them in to look more into the poster. Also it doesn’t let off much about the film, it has its main features such as the name of the film, the main star which stars in the film, the tagline, the date of release of which doesn’t specify the day only month and year, and the credits of which include the production company, director etc. I like the way in which the poster is dark and isn’t very revealing, and this could be a possible feature of which I include within my film poster.

I am Legend

  

This film poster doesn’t let off that much at all. We, as an audience, are established to the location and the main character. The name of the character is at the top of the poster in a serif font which stands out from the rest of the page. The title of the film lies at the bottom of the poster above the credits. The tagline also in a serif font is smaller than the title and the characters name which shows the importance of the other two elements. By this poster you can clearly see the sense of isolation and that the world has come to an end. You can feel a sense of fear and horror within the characters body language and the establishing shot of the emptiness location in the background.

Zombieland

The film poster establishes the four main characters that are involved within the film. The characters that are established are all holding weapons which suggests to the audience that they are battling for something, which is supported by the burning of the location which is in the background. The title of the film is very clear and bold to the audience as it is in a fiery orange font colour which also suggests a sense of war and battle. The way the characters suggests a little about the characters as in who are more dominant and who are less dominant. The way the title is aligned also makes it stand out. The date of release is in a red font colour which helps identify that for the audience.

I shall try to incorporate different elements within my movie poster as there are certain qualities that I feel can help advertise Apocalypse, help identify the genre of which it is in and help the audience be intrigued by the film and will make them want to watch it.