This is an extension of uses and gratification theory and is based on the idea that no text has one single meaning; however producers of the film have a preferred reading. The way we interpret a texts meaning is dependent on factors such as upbringing, age, location, company and the mood we are in, or a combination of these and other factors. Reception theorists suggest factors such as gender, social status, and social context are very important when we construct a meaning for a text.
This will be relevant as the audience can interpret the trailer in many different ways as there are going to be no zombies within the trailer but my group and I know that civilisation has crumbled and that they are fighting for their lives.
No comments:
Post a Comment