Wednesday, 27 February 2013

Users and Gratification Theory

This theory assumes that the audience actually seeks out texts for the following reasons:
·         Diversion (escapism)
·         Personal relationships
·         Personal Identity
·         Surveillance
This theory can be used as the characters are using the media for an emotional interaction with the audience. The personal identity is following the fashion of modern society as Anna is wearing a pink lipsy tracksuit which is popular with the age group. The surveillance is providing and gathering the audience with the right information that they need to understand what is going on within the movie trailer.

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