This post
will show the evaluation of the trailers of which our group watched in order to
give us a general idea of the structure of different trailers to attract an
audience to watch the film. Below I will provide access of the three main
trailers we have used for our research followed with a synopsis, and then my
own evaluation of the pieces.
Synopsis
‘Robert Neville is a scientist who was unable to stop the
spread of the terrible virus that was incurable and man-made. Immune, Neville
is now the last human survivor in what is left of New York City
Evaluation
‘I am Legend’ starts of with a
voice over ‘This wasn’t how it was supposed to happen’ which immediately tells
the audience something has gone wrong. This then goes into a quick sequence of
which we find out a little bit about humanity and shots of peoples attempts to
try and flee the country. The audience then go to the same bridge in the
sequence before, but the next morning which then leads into establishing the
locations and the state of which the location is left in. Also at the same
time, the trailer establishes the character, by a voice over and the character
of which is preparing for the fight ahead. The trailer then is steady and is
slowly building up with the heavy breathing from the character which helps
build up tension for the audience. It then goes into very quick montage of the
film, providing intensity and vision for the audience to understand the
narrative to the film.
Synopsis
Animal activists invade a laboratory with the intention of
releasing chimpanzees that are undergoing experimentation, infected by a virus
-a virus that causes rage. The naive activists ignore the pleas of a scientist
to keep the cages locked, with disastrous results. Twenty-eight days later, our
protagonist, Jim, wakes up from a coma, alone, in an abandoned hospital. He
begins to seek out anyone else to find London London
Evaluation
The trailer starts of with shaky
camerawork which will disorientate an audience as they are unable to see fully
what is happening. There is some low key and quite dark lighting which helps
add the horror feel to the trailer, which appeals to the audience as they enjoy
the thrill of horrors and enjoy being scared as the trailer intends to scare an
audience. The length of shot become much slower than they were at the start
which help build tension as the pace then begins to increase. It also helps
build a sense of panic and fear as the image the trailer is trying to show
becomes very unclear and this creates an enigma as the audience to not have a
clear vision to what is going on. The use of the character having a hospital
patients clothing on, helps tell the audience that there is some sort of
disease and this is what has caused dissertation to the city. The use of a
creature far into the trailer is used to give the audience a quick fright as
they are drawn into the trailer is very effective. The mention of the director
is also a good thing as they are building upon a brand, meaning that its not just
people that enjoy watching horror films, but it is people who enjoy Danny
Boyle’s work that are also watching the film. The use of the sirens which were
used during the war also helps show fright and horror, and then the use of an
extreme close-up on the creature’s bloody eyes which is then overlaid by the
title shows that the character is abnormal and the blood shows that the film is
gory.
Synopsis
28 Weeks Later picks up six months after the Rage Virus has
decimated the city of London London
Evaluation
The trailer
starts of by establishing the location of which the film will be set. The ways
in which the narrative conflict/story has been shown in the trailer is by the
way it shows the audience, members of the army with gas masks on, are cleaning
the streets of bacterial substances that could kill man kind, throwing things
out of houses in to bags with warning signs on, and messages on roofs of houses
made by the uninfected specifying ‘I AM HERE’. This helps establish the
narrative by a very unique voice over made by a female officer explaining to
the uninfected what is happening and what is going to happen. The audience are
then introduced to various characters by showing two young children, one boy
and one girl, on a train and meeting their father at the train station. The
trailer then focuses on them and there struggle for survival. The trailer gives
the audience a very focused idea of the theme of the film, the two young
children are reunited with the father and taken to a safe location. Something
within the compound then goes wrong and the two children and father are lead by
the army man at the beginning of the trailer and running from the infected and
running for survival. If the trailer is divided into sections they have been
arranged in to a specific order to provide tension for the audience. The first
section is establishing the locations of which the film will be set. The second
section is establishing the infection and what they are doing to stop the infection.
The third section is establishing characters and their story. The fourth
section is action (their fight for survival).
All three trailers
have a common structure to them, they all establish the locations first, they
then tell the audience what has happened, then following establishing the
characters. It then builds up with fast camera shots that help build tension
for the audience and provides how they are battling for survival. I am Legend,
however, is different to the 28 days trilogy, as it is one man and his dog, the
trilogy includes a group of people, however, there is always a character that
understands the depth of the situation they are in, and there is a venerable
character. This will be taken into consideration for our teaser trailer when it
comes to discussing the synopsis and characters.
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